Equality for Flatbush, a grassroots organization fighting gentrification, racism, and police brutality in Brooklyn, requested a redesign of their visual identity and website. Bold planes of color utilize a palette that echoes Black liberation, to organize and highlight the current campaigns and actions. With an emphasis on accessibility and readability, E4F's new website continues to provide community members in crisis with resources and aid.

www.equalityforflatbush.org

In March 2020, Brooklyn-based Equality for Flatbush launched the campaign #BrooklynShowsLove Mutual Aid Project to address the needs of its community during the spread of the COVID-19 pandemic. Lead organizers asked for a colorway that excudes the warmth and resilience of Flatbush’s communities of color.